At any moment of the day, a variety of stimuli are vying for our students’ attention. Video games. Instagram. Snapchat. Twitter. Texting. Facetime. The list goes on and on. Thus, in order for a kid to choose a book over all the other competing options, we must cultivate a culture of reading. Reading must be equally as “cool” as Fortnite. Period. Here are three tips for cultivating a culture of reading in your classrooms and schools.